Luckin Coffee: A Remarkable Tale of Resilience and Reinvention
In the vast landscape of the coffee industry, one name has been making headlines and capturing the attention of both consumers and investors alike - Luckin Coffee. Often referred to as "China's largest coffee chain," Luckin Coffee has not only achieved this prestigious title but has also overcome a tumultuous past, emerging from a significant scandal to become a thriving success story. In this article, we delve into the fascinating background story of Luckin Coffee, dissecting its incredible journey and unveiling the key strategies that propelled it to the forefront of China's coffee market, even surpassing global giant Starbucks.