How Lululemon Surpassed Adidas Became the World’s 2nd Largest Sportswear Company
It's impossible to go to any yoga studio or walk around town today without noticing someone wearing Lululemon (NASDAQ: LULU). Yoga and fashion are practically linked to the Lululemon brand, which has evolved from a sportswear company to a lifestyle brand. How did Lulemon become a major apparel brand in the past few years, even surpassing Adidas to become the second largest sportswear brand in the world! What makes everyone spend over $100 on a pair of leggings? Here's a comprehensive look at the Lululemon brand.