Category Companies

How Lululemon Surpassed Adidas Became the World’s 2nd Largest Sportswear Company

It's impossible to go to any yoga studio or walk around town today without noticing someone wearing Lululemon (NASDAQ: LULU). Yoga and fashion are practically linked to the Lululemon brand, which has evolved from a sportswear company to a lifestyle brand. How did Lulemon become a major apparel brand in the past few years, even surpassing Adidas to become the second largest sportswear brand in the world! What makes everyone spend over $100 on a pair of leggings? Here's a comprehensive look at the Lululemon brand.